Kalmar "Slow Fashion" Kate Fletcher ta fara gabatar da ita a cikin 2007 kuma ta sami ƙarin kulawa a cikin 'yan shekarun nan.A matsayin wani ɓangare na "anti-masu amfani", "hannun salon" ya zama dabarun tallan da yawancin samfuran tufafi ke amfani da shi don biyan ƙimar "fast fashion".Yana sake bayyana dangantakar dake tsakanin ayyukan samarwa da mutane, muhalli da dabbobi.Sabanin yadda masana'antu ke bi, sannu a hankali ya haɗa da yin amfani da masu sana'a na gida da kayan haɗin gwiwar muhalli, tare da manufar kiyaye sana'a (kula da mutane) da yanayin yanayi ta yadda zai iya ba da daraja ga masu amfani da masu samarwa.
Dangane da rahoton bincike na 2020 wanda BCG, Hadin gwiwar Sustainable Apparel Coalition da Higg Co suka fitar, tun kafin barkewar cutar, “tsare-tsaren dorewa da alƙawarin sun zama babban ɓangare na masana'antar sutura, takalmi da masana'anta a cikin alatu, wasanni, saurin salo da kuma kayan kwalliya. rangwame.Ka'ida a cikin sassan kamar kiri."Ƙoƙarin ɗorewa na kamfani yana nunawa a cikin yanayin muhalli da zamantakewa, "ciki har da ruwa, carbon, amfani da sinadarai, samar da alhaki, amfani da albarkatun ƙasa da zubarwa, da lafiyar ma'aikata, aminci, jin daɗi da ramuwa".
Rikicin Covid-19 ya kara zurfafa wayar da kan jama'a game da ci gaba mai dorewa a tsakanin masu amfani da Turai, yana ba da dama ga samfuran kayan kwalliya don "tabbatar" ƙimar ƙimar su don ci gaba mai dorewa.A cewar wani bincike da McKinsey ya gudanar a watan Afrilun 2020, kashi 57% na masu amsa sun ce sun yi gagarumin canje-canje ga salon rayuwarsu don rage tasirin muhallinsu;fiye da 60% sun ce za su yi ƙoƙari don sake yin fa'ida da siyan kayayyaki tare da marufi masu dacewa da muhalli;75% sun yi imanin cewa alamar da aka amince da ita muhimmiyar siyan siye ce - yana da mahimmanci ga kasuwanci don gina aminci da bayyana gaskiya tare da masu siye.
Lokacin aikawa: Agusta-29-2022